Smart Habits, Strong Finances
At Dowehorged, we believe that financial wellness isn't just about managing money—it's about building habits that lead to lasting financial freedom. Founded in 2015 in Kumasi, Ghana, our company was born from a simple observation: traditional financial education wasn't working for most people.
Our mission is to transform financial education by focusing on practical habit formation rather than abstract concepts. We help students and working adults gain confidence in budgeting, setting achievable financial goals, and avoiding common debt traps through interactive learning experiences and proven behavioral tools.
We're committed to making financial education accessible, engaging, and—most importantly—effective at creating real change in people's financial lives.
We focus on the psychology of financial habits, not just financial concepts. Our programs are designed to change behaviors first, knowing that knowledge follows practice.
Our educational tools are designed with Ghanaian financial realities in mind, addressing specific challenges faced by our community while incorporating global best practices.
We believe in learning by doing. Our resources combine digital tools with practical exercises that create immediate application of financial principles.
We track progress and outcomes, focusing on concrete financial improvements rather than just knowledge acquisition. Our success is measured by our students' financial growth.
Our diverse team of financial educators, behavioral economists, and educational technologists is united by a common goal: making financial wellness accessible to everyone.
Founder & CEO
With a background in behavioral economics and education, Abena founded Dowehorged after observing the gap between financial knowledge and actual financial behavior among her university students. She leads our research initiatives and program development.
Director of Curriculum
Grace brings 12 years of experience in adult education and financial literacy. She specializes in creating learning materials that translate complex financial concepts into practical, actionable steps for diverse learning styles.
Head of Technology
Kofi oversees our digital learning platforms and interactive tools. With a background in both software development and financial planning, he ensures our technology solutions effectively support our educational methodology.
Student Success Director
Akua coordinates our coaching and support systems, ensuring that every participant receives personalized guidance. Her background in psychology helps her understand the emotional aspects of financial behavior change.
Community Outreach Manager
Emmanuel leads our partnerships with schools, businesses, and community organizations. His passion for financial empowerment in underserved communities drives our mission to make financial education accessible to all Ghanaians.
We believe financial education should be available to everyone, regardless of background or current financial status.
We focus on applicable skills and habits that create immediate positive change in financial behaviors.
We aim to build confidence and autonomy, enabling individuals to take control of their financial futures.
We continuously evolve our methods based on the latest research in behavioral economics and educational psychology.
We provide honest, transparent guidance without conflicts of interest or hidden agendas.
We believe financial wellness strengthens not just individuals but entire communities and economies.
Explore our educational products and start building the financial habits that lead to lasting security and freedom.
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